Thursday, December 13, 2007

100 hours or 100 days of Christmas? Make up your mind!

I have an issue with FM 100 and really with the radio industry as a whole.

I enjoy Christmas music as much as the next guy, but having it air almost two months before the holiday is a little ridiculous. I understand that many advertisers and retailers think that it is a good idea to bring the holidays closer and closer to Halloween, but I want my Thanksgiving back.

I really have a hard time being in the Christmas mood, when a week before Halloween I am seeing Christmas products in the stores.

Nor do I feel like it when November now has become the pre-Christmas month. I understand the Black Friday rush, but before that is turkey time.

But FM 100 is making me really confused. I can even understand them changing to Christmas music November 1st, because that puts them in line with other stations. However, they always completely change their format every Sunday to put on LDS church music.

That means that FM 100 changes their format more than three times in less than 90 days. I wish that they would do one or the other.

It is now December and I am ready for Christmas music. I like the warm feelings and fun that comes with the songs. I am reminded of them on Sundays because they are the days that I spend with my family. Family usually equals warm feelings. So in this time of year, I want to listen to Christmas music. I turn on the radio ready to listen to “God Rest Ye Merry Gentlemen” and instead get “I Stand All Amazed.”

Usually I have just gotten out of church and have already heard these songs. I wanted some Christmas music as a change of pace and I got more hymns.

Why can’t FM 100 just stick with one format over the holidays? It makes it really hard for me the listener want to continue listening to them.

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